The Longines Master Collection 190th Anniversary

Without a doubt, Longines is a watchmaking brand with a strong tradition. This is the inexorable result of a long, continuous and rich history. This 190-year history brought the brand to the pinnacle of watchmaking, which is expressed today in a series of three exclusive timepieces from The Longines Master Collection, a worthy heir to the brand's know-how.

Mastering the measure of time: over the years and through its different guises, the winged hourglass brand has ceaselessly striven to combine its quest for precision with an aesthetic standard that still underpins its identity today. Centuries-old craftsmanship forged in tradition, elegance and performance has raised Longines to the ranks of the great watchmakers.

The history of Longines is punctuated by technical and aesthetic innovations that reflect the ambitions of the brand's founders: to dare to be avant-garde, achieve excellence and make innovation a continuous quest. Those aspirations still shape the company's legacy.

To mark its 190th anniversary, Longines is presenting a series of three exclusive timepieces from The Longines Master Collection, a line emblematic of its rich heritage. Combining classic elegance and excellence, these watches are available in stainless steel and gold. The 18-carat yellow gold and rose gold versions are presented in a limited, numbered edition of 190 pieces to underline their exclusivity.

These new timepieces stand out aesthetically through their meticulous workmanship and the special care lavished on every detail. The grained anthracite, brushed grey or sandblasted silver dial is distinguished by a unique finish and delicately engraved Arabic numerals. Elegant pink, gilt or blued steel hands mark the passing hours, minutes and seconds, highlighting the dials’ refined purity. The 40mm round case, with classic lines, houses a Longines exclusive calibre with a silicon balance-spring, guaranteeing high-precision. All the painstaking craftsmanship of this watch can be admired through the transparent back, which features a commemorative engraving. A soft, anthracite grey leather strap completes ​ the style of these high-end pieces.

These outstanding watches are the worthy heirs to the brand's age-old craftsmanship and encapsulate the rich history of Longines.

 


Download all press assets here.

For more information:


About our movements

With centuries of watchmaking expertise, Longines has played a pioneering role in a number of technological advances and continues to display an unwavering commitment to innovation. Its constant pursuit of excellence has, in turn, led it to equip all of its automatic timepieces with state-of-the-art movements which, notably, include a silicon balance-spring. This material is not only light and corrosion-resistant but also remains unaffected by normal temperature variations and magnetic fields. Its unique properties improve the precision and longevity of the watch and allow Longines to provide these models with a 5-year warranty.

 

About Longines

Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.

 

 

Share

Persberichten in je mailbox

Door op "Inschrijven" te klikken, bevestig ik dat ik het Privacybeleid gelezen heb en ermee akkoord ga.

Over Longines

About Longines

Longines Watch Co. Francillon Ltd. has been based in Saint-Imier (Switzerland) since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. In its early days, the firm was run by Auguste Agassiz and was a “comptoir” or trading office like many others in the area. The watches were produced under the “établissage” system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz’s nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born. From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. Longines was rewarded by various prizes, which gradually gave the company its reputation of winning the most awards in international and world exhibitions. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport, which enabled it to offer its skilled services to various prestigious sports.