New Longines Ambassador: Henry Cavill

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For more information:

Mallika D'Huys

PR Manager, MMBSY

Karen Rock

PR Expert, MMBSY

About our movements

Backed by centuries of watchmaking expertise, Longines has played a pioneering role in numerous technical advances and continues to demonstrate an unwavering commitment to innovation. Its constant pursuit of excellence has led it to equip all its automatic timepieces with cutting-edge movements featuring a silicon balance-spring. This material is not only lightweight and corrosion-resistant, but also resistant to the usual temperature variations and magnetic fields. Its unique properties improve a watch's precision and longevity, allowing Longines to back these models with a 5-year guarantee.

About Longines

Established in Saint-Imier, Switzerland in 1832, Longines' expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 150 countries.

 

 

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Over Longines

About Longines

Longines Watch Co. Francillon Ltd. has been based in Saint-Imier (Switzerland) since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. In its early days, the firm was run by Auguste Agassiz and was a “comptoir” or trading office like many others in the area. The watches were produced under the “établissage” system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz’s nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born. From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. Longines was rewarded by various prizes, which gradually gave the company its reputation of winning the most awards in international and world exhibitions. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport, which enabled it to offer its skilled services to various prestigious sports.