New in the showroom: the Longines Mini DolceVita

The Mini DolceVita has arrived. With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, it is a masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance. The Mini DolceVita models are bound to resonate with dynamic women drawn to breathtaking watches that perfectly complement any styling choice. ​ 

Meet the collection: a mini watch, a large variety

Four references featuring diamonds were created in one of four striking fashion-forward colours – ivory white, mint green, blossom pink, and serene blue. The straps attractively match the colour of the outer square of the Roman rectangular dial, and an effective contrast is created by an inner square with a guilloche effect. The gilt Roman numerals and gilt hands create a 3D impression, completing a unique aesthetic picture. With their matching leather straps, each is a radiant expression of the Mini DolceVita’s celebration of elegance.

The new Mini DolceVita family also includes five references with striking but understated cases without diamonds. Once again, the variety is impressive. The Roman-dialled models are joined by watches with Cosmo dials with a silver sandblasted finish. Each model is offered on the newly-designed stainless steel bracelet or on a stylish black leather strap; the Roman-dialled watch is also available with a red leather strap.

In addition to the classic model introduced on the left, there is a similarly-appointed watch with a Roman rectangular silver-coloured dial (on the right) distinguished by flinqué decoration, whose subtle geometric patterns are embossed on the dial with a guilloche effect, and painted Roman numerals and blued steel hands. The small seconds hand at the 6 o’clock position is presented in a square subdial.

Each Mini DolceVita model is a powerful expression of elegance and the Italian sweet life long associated with the collection. Not only are these stunning jewel watches built on a rich heritage, they are also uncompromisingly contemporary models for dynamic, spirited women.


We have a range of watches available in our showroom for lendout. Watches can always be requested on demand.

For lendout requests:

Mallika D'Huys

PR Manager, MMBSY

 

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Over Longines

About Longines

Longines Watch Co. Francillon Ltd. has been based in Saint-Imier (Switzerland) since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. In its early days, the firm was run by Auguste Agassiz and was a “comptoir” or trading office like many others in the area. The watches were produced under the “établissage” system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz’s nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born. From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. Longines was rewarded by various prizes, which gradually gave the company its reputation of winning the most awards in international and world exhibitions. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport, which enabled it to offer its skilled services to various prestigious sports.